by TitleTap | Oct 12, 2017 | Advertising, Articles, Blogging, Marketing, SEO, Social Media
“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you...
by TitleTap | Sep 28, 2017 | Advertising, Articles, Marketing, SEO
A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL...
by TitleTap | Sep 25, 2017 | Articles, Cyber Security
Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to...
by TitleTap | Sep 25, 2017 | Press Release, Press Releases
TitleTap, the leading provider of title insurance agent and real estate attorney website marketing, has named Title Insurance Industry Executive, Robin Cardella, J.D. as the company’s new Director of Business Development adding depth to its management team. “We are...
by TitleTap | Jun 11, 2017 | Advertising, Articles, SEO
Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes...
by TitleTap | May 31, 2017 | Compliance, Cyber Security, Pillar 3 Best Practices
Real estate transactions are some of the higher value transactions commonly done by individuals and companies. As such, they have become an increasing large target for hackers. The way a typical scam works is first the hacker gains access to the email of one of the...
by TitleTap | May 19, 2017 | Articles, SEO, Social Media, TRID, Video, Web Design
One of the biggest things our title agency website builder customers ask us after we launch their shiny new website is “how to be found online.” What they are really asking here is how do we use this website to bring in more business with their website. Although...
by TitleTap | Apr 19, 2017 | Advertising, Articles, Compliance, Marketing, Social Media
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
by TitleTap | Jan 27, 2017 | Articles, Social Media
Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective – between Facebook’s algorithm change and the amount of information out there,...
by TitleTap | Jan 20, 2017 | Advertising, Articles, Pillar 3 Best Practices, SEO, Social Media, Video, Web Design
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
