There are a lot of different ways to reach customers and clients online these days. However, few are more effective than video marketing. When done right, video marketing is a powerful way to capture attention in a crowded digital space and ensure that your...
With wire fraud at a record high, most industries are getting more strict with security requirements. This includes the land title industry. And with good reason – according the FBI, almost $1 billion was “diverted or attempted to be diverted” from real estate...
Real estate transactions are some of the higher value transactions commonly done by individuals and companies. As such, they have become an increasing large target for hackers. The way a typical scam works is first the hacker gains access to the email of one of the...
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...
MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...
