The Best Darn Facebook Post Period For Title Insurance Companies

The Best Darn Facebook Post Period For Title Insurance Companies

In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white Converse, they were also in violation of the NBA’s uniform requirements at that time. The controversy caused such demand for the shoe that Nike happily paid Jordan’s fines and even worked with the NBA to produce a court-friendly version of the shoe – all before the shoes were ever released to the public. The move paid off and both Nike and Jordan eventually watched the money roll in. To this day, those same Air Jordans and the those that came during the years after are still in style, being retroed by Nike, and often sell for multiples of their original price. What do Air Jordans have to do with Title Insurance? I’m not suggesting you commit a RESPA violation for the sake of publicity. But what I am suggesting is that you think of your marketing a little differently like Nike did with the Air Jordans. In marketing, he who is both “different” and “authentic” wins.  Just because you’ve always attended a certain event or done things a specific way, doesn’t mean that you should continue to do so. In other words, be the exception, not the rule. The “Congratulations” Facebook Post: For example, one common mistake I see real estate attorneys and title agents make all the time is when they post a photo of a family that recently closed with comments such as:...
9 Ways Real Estate Lawyers and Title Agents Can Get More Comments, Likes and Shares on Facebook

9 Ways Real Estate Lawyers and Title Agents Can Get More Comments, Likes and Shares on Facebook

Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective – between Facebook’s algorithm change and the amount of information out there, you need to be more creative with the split second you have to grab someone’s attention. Here are 9 ways to get attention and more interaction with your social media posts: 1) Tell a Story People love stories. Use headlines that allude to a story when someone clicks. One example might be “Learn how [Person’s Name] achieved [some amazing result] without [some undesirable task].” 2) Trigger emotion with images The eyes are said to be the gateway to the soul. In short, use images with people’s faces.  This has been proven in multiple industries time and time again. Images with people’s faces typically get the best click through rates. So if you want something to be seen, use relevant faces to complement your posts. 3) Position ads as “helpful resources” not “advertisements” People on social channels are mostly immune to traditional advertisements.  As such you need to position your posts and ads as helpful resources or interesting articles, not a sales ad. Here are a  few examples of how you might do this in the real estate space: The Real Estate Agent – Let me help you find the perfect home you might not find published online. The Title Company – Tired of not knowing the status of your closings? See how [Title Company] can keep your clients happy through the closing process. The Mortgage Company – This...
6 Proven Ways to Get More Quotes From Your Title Insurance Website

6 Proven Ways to Get More Quotes From Your Title Insurance Website

In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest water even though most water came from lake Michigan at the time. They showed him how their hops were the freshest, and how they sterilized the bottles 4 times before filling them with beer. At the end of the tour he asked why Schlitz wasn’t telling people about all of the ways they make quality beer in their marketing?  Their reply was simply that every brewery makes beer the same way. Hopkins’ reply was that they’ll be the first to tell people about it and gain a big advantage to other companies.  Within a year they were #1 and they remained #1 or #2 until the 1970s. The same is true in Title Insurance… Just because everyone has to be compliant, doesn’t mean they are using it to effectively market their services. Tip #1: Compliance is the New Marketing You have a clean desk policy. You have a secure website. You have redundant offsite backups. You have monthly staff training sessions on to help prevent your company from being a hacked or a victim of fraud. Tell people about it in your marketing!  But instead of saying “we are ALTA Best Practices Certified” why not elaborate on it by saying “With all of the identity theft and cybercrime today, we have taken safeguards above and beyond industry regulations to protect...
Free Webinar: How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results

Free Webinar: How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results

One of the common questions we get after someone launches with TitleTap is “now what?” Please join us for our upcoming webinar: WHAT: “How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results” WHEN: Tuesday, February, 7th @ 2PM ET Register Here On this webinar we are going to walk you through the little things you or your staff can do with and without our products that can get you BIG results. Topics will include:   – The Fastest Way to Get Found In Google   – What In The World to do with 100 Videos   – How EASILY to Stay Top-Of-Mind to win that Next Deal   – Get More People Using Your Calculator for Quotes   – And How We Help You Avoid Being a Target of Cyber Fraud We at TitleTap want you to be successful and reach your goals in 2017. I’m confident these tips can help you get there. Hope to see you on the webinar! Click Here To...
New Industry Compliant, Customizable Title Insurance Website Templates Announced

New Industry Compliant, Customizable Title Insurance Website Templates Announced

Tampa, FL: TitleTap, leading provider of marketing solutions and website designs for title agents, announced 10 new customizable website templates specifically tuned for the land title industry. “Over the past 4 years we’ve learned which pages and features are most important for title companies – not only to attract real estate agents or lenders, but also as a reference for internal staff and for compliance purposes,” company co-founder Eliot Dill said about the new website designs. Also, due to the close correlation between title companies and real estate law firms, TitleTap included several designs that will also appeal to agents in attorney-driven states, not just attorney-owned and independent agencies. The biggest problem that title insurance agents face when investing in their web presence is deciding what content will attract Realtors, Consumers, and Lenders from Google while keeping them compliant with industry Best Practices. Many web designers and marketing agencies understand what looks good but not necessarily how to market a title agency or law office, nor about their strict compliance requirements. “We’ve streamlined the ability for them to get a new website off the ground painlessly and within weeks by including the pages they should have to attract business and the Best Practices to keep them in business,” Dill said. “We can then simply add or delete specific pages or tabs to further customize the their site for their local market. This solves the challenge for many who do not know where to start or don’t have a lot of spare time.” TitleTap was founded in 2013 by a former Title Agent who helped grow a title company from...
Free Webinar: 7 Proven Ways to Market Your Title Agency in 2017

Free Webinar: 7 Proven Ways to Market Your Title Agency in 2017

Between ALTA Best Practices, TRID, and RESPA, the past couple of years have been quite the learning experience on staying compliant while still effectively marketing your title agency or real estate law firm. Join us for a FREE webinar on Tuesday December 6th at 2 PM EST: “Market Title Insurance Like Beer: 7 Proven Ways to Market Your Title Agency in 2017” We’ll open up the curtains on the best ways we’ve been able to market the title companies and law firms we work with. You’ll learn: How to make your website more “findable” in Google with just a few tweaks The best social media post a title agent or closing attorney can do. Period. How to attract Realtors and “in-the-market” Homebuyers like a magnet The importance of top of mind marketing in title insurance How “Video Killed the Radio Star” (for you 1980s fans) and much more! If you are serious about improving your Law Firm or Title Company’s marketing you won’t want to miss this webinar! Consider it the “best of” in digital marketing advice from years of our trial and error working in the industry… Seats are limited to the first 100 registrants. Register now! Click here to register After registering, you will receive a confirmation email containing information about joining the...
What do the CFPB and Google Have in Common?

What do the CFPB and Google Have in Common?

What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue doing business the way they always have. For example, you are probably aware of how the CFPB has changed regulation in the Title Insurance and Mortgage industries. What you may not know about are all of the changes that Google has made to their search algorithm that can have a negative impact on your title company. “These changes essentially make it harder for real estate agents and home buyers to find you online.” Here are 4 things that every Title Agent needs to know about Google’s recent changes: Mobile-Friendly Required Have you ever visited a website only to find that it was difficult to click on links from your phone? A mobile-friendly or mobile ready website simply means that the website automatically formats to fit mobile phones and tablets. In 2015, Google changed their search algorithm to give mobile-friendly websites search priority.  Around that same time it was surveyed that 8 out of 10 title insurance websites were not “mobile ready” – which is really shocking since real estate agents often spend the majority of time on their smart phones. Why does Google prefer mobile-ready websites? Because in 2015 over 55% of Google’s traffic came from mobile devices like Androids, iPhones, & iPads.  As such, those websites that are easier to navigate on both desktops and mobile screens deserve search priority. Security Recommended The...
FREE LIVE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week

FREE LIVE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week

UPDATE: Back by popular demand – We’ll be presenting this webinar again on Thursday October 20th at 2PM EST. Register below. Space Limited. Here is what people said about the last time we presented the material: “AWESOME WEBINAR!!!”, “The information was informative and timely” and “I found it extremely interesting and helpful!” Webinar Info: Most title agents use social media all wrong! Setting up your social media profiles doesn’t need to be difficult or time consuming. Yet many title agents fail to do just a few critical things that would reach more real estate agents, lenders and local home buyers and sellers. In this webinar we’ll cover how any title company or law firm can streamline their social media processes to both be more consistent and effective by focusing on the correct things and ignoring the things that don’t work. CLICK HERE TO REGISTER   Why is social media so important for EVERY title company today? The majority of the world’s population is on Facebook daily Attract New Real Estate Agents Educate and connect with technology savvy millennial consumers Improve title company’s reputation online for lenders Extreme local targeting Recruitment tool...
The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds

The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds

“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the class adjourned and the students asked Ray if he would join them at their favorite hangout to have a few beers. Ray graciously accepted. “What business am I in?” Ray asked, once the group all had their beers in hand. No one answered, so Ray asked the question again, “What business do you think I am in?” The students laughed, and finally someone said, “Ray, who in the world doesn’t know that you’re in the hamburger business?” Ray chuckled. “That is what I thought you would say.” He paused and then quickly said, “Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Ray knew that his primary business focus was to sell hamburger franchises, but he never lost sight of the location of each franchise. He knew that the real estate and its location was the most significant factor in the success of each franchise. Basically, the person that bought the franchise was also paying for the land under the franchise for Ray Kroc’s organization. Today, McDonald’s is one of the largest owners of real estate in the world, owning some of the most valuable intersections and street corners in the world. And the amazing thing is McDonald’s gets all this real estate for free.” “…many title companies do not need much physical traffic to stay in business…”...
FREE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week

FREE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week

Most title agents use social media all wrong! Setting up your social media profiles doesn’t need to be difficult or time consuming. Yet many title agents fail to do just a few critical things that would reach more real estate agents, lenders and local home buyers and sellers. Join us for a free webinar… …on how any title company or law firm can streamline their social media processes to both be more consistent and effective by focusing on the correct things and ignoring the things that don’t work. In this webinar we’ll cover: 4 things you should be doing in social media 3 ways to be more consistent Several free tools to save hours each week And much more… Some of these free tools will surprise even millennials! Watch it now by clicking here > Why is social media so important for EVERY title company today? The majority of the world’s population is on Facebook daily Attract New Real Estate Agents Educate and connect with technology savvy millennial consumers Improve title company’s reputation online for lenders Extreme local targeting Recruitment tool Watch The FREE Webinar Now – Click...