TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap unveils a new customer loyalty program called “Website For Life” that gives long-time customers free redesigns periodically. Tampa, FL: TitleTap, the leading provider of real estate law and title insurance website marketing tools, announced the launch of their new customer loyalty program called “Website For Life” on October 16th, 2017.    “We live in an era where technology changes incredibly fast.  Equally, the way consumers digest information and how they want to be communicated with constantly changes.  We are very excited about launching “Website For Life.”  Our goal with this loyalty program is to help our customers maintain a website presence that is fresh and current with the latest trends without the worries of starting from scratch or spending a ton of money on a re-design,” said TitleTap Co-Founder and CEO, Dean Collura. TitleTap customers will have the opportunity to upgrade their TitleTap website once every 3 years with the latest design templates TitleTap has available with no extra setup fees and benefit from a streamlined migration process.    To find out more information about TitleTap and receive all the details on their new loyalty program, “Website For Life,” visit their website at www.TitleTap.com. About TitleTap: TitleTap was founded in 2013 by a former Title Agent manager, industry consultant, and active Realtor who helped grow a title company from 1 to 16 offices. They provide subscription based turn-key marketing solutions and websites for title agents and law firms across the...
How to start a blog for your title company (even if you’re not a writer)

How to start a blog for your title company (even if you’re not a writer)

“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you should know. Suffice it to say that content marketing is really important when it comes to your overall business growth. A well-executed blog is good for your brand authority, reputation, and discoverability, i.e., how easy it is for would-be customers to find you. B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t. (Hubspot) Mull over that for just a second. If your goal is to grow your company, blogging could be the ticket. Now that you know that — how do you get started? 1. Start with what you know. It’s no secret that the key to writing is writing what you know. You’re a title agent and you know closing. Think about all the most common questions you get from real estate agents and write them all down. How about questions you get from buyers and sellers? Write those down, too. Now turn each one into a blog. 2. Keep it conversational. This is a really common mistake I see with someone who is new to blogging. There’s this misconception that for people to respect what you write, you have to sound smart. This is not so. You should write the way you would speak. A blog is all about quick, digestible information that someone can use. Most people aren’t looking for academic writing....
Real Estate Closings Are Like Baseball

Real Estate Closings Are Like Baseball

A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL baseball experience. The next day my wife asked us what our favorite part of the game was. For me it was the weather, the home runs over the green monster, and overall atmosphere of the park. My son’s reply, who was 4 years old at the time, was “Peanuts! Get Your Peanuts!”. After all of the time and money spent to create this experience, the thing he remembered most was the vendor walking up and down the aisles yelling “peanuts” at the top of his lungs. Every time I remember my son’s response it reminds me that we each consume experiences differently. My son had a much different experience of Fenway than I, just as your customers probably have different reasons for why they use your services over your competitors. Your Marketing is No Different. Too often we see companies use a catch-all marketing statement to try and appeal to everyone. But as the the old saying goes “if you try to attract everyone, you attract no one.” “if you try to attract everyone, you attract no one.” Certain marketing messages will resonate with the investor, while others will resonate with the newly licensed Realtor, yet others will resonate with the homebuyer, and so on. For example, a statement like “We have experience closing properties for first-time...
The Anatomy Of A Real Estate Wire Fraud Email

The Anatomy Of A Real Estate Wire Fraud Email

Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to the policies they have set forth related to wire fraud emails. I was both delighted and horrified to receive an unexpected email in my inbox the other day. I received what appeared to be a fraudulent real estate closing email – complete with wire instructions and all! I realized the email was bogus immediately for two reasons. First, we are not a title company so we cannot receive a “New Title Order” as the subject exclaims. Second, I am not in the process of purchasing any property so by default, the email does not apply to me. However, as I re-read the email, I began to think about all of the people I know who might mistake this as a legitimate email; especially if they are currently in the closing process. This realization was horrifying… Below you’ll find the both the red and green flags that we found while analyzing the email, and best ways to train your staff, partners, buyers and sellers so they don’t become a victim. Green Flags At first blush the email appears it might be legitimate. Especially if you deal with similar emails day in and day out for your law firm, mortgage company, real estate business or title company, or if you are in the process of buying to selling real estate. Subject Line: New Title Order Nothing unusual here if...

Website and Marketing Provider Introduces New Director Of Business Development

TitleTap, the leading provider of title insurance agent and real estate attorney website marketing, has named Title Insurance Industry Executive, Robin Cardella, J.D. as the company’s new Director of Business Development adding depth to its management team. “We are incredibly excited to have Robin leading our Business Development efforts.  She is extremely talented and has helped hundreds of agents and attorneys throughout her 21 year career with a national underwriter,” said TitleTap Co-Founder and CEO, Dean Collura. During Mrs. Cardella’s 21 year tenure in Florida, she held key management positions and served on national groups.  As a senior leader, Robin set the strategic direction of Sales, Marketing and Education initiatives and earned a reputation for providing value-added services and resources to Title Agencies, Agents, and Attorneys.  Over the years, Mrs. Cardella’s areas of responsibility included oversight of Sales, Marketing, Customer Service, Operations and Title Plants. Her success was founded in her ability to lead internal teams and champion client companies to achieve sustained growth. Her approach is to implement a business model centered on delivering exceptional and meaningful service and value that result in tangible benefits to Customers. In 2016, Robin joined the TitleTap team as Customer Experience Advisor after receiving certification as a “Secret Service Agent” and Customer Experience Cycle Workshop Facilitator from The DiJulius Group. She has served as a Consultant and Trainer for Title Companies and an Underwriter. “Now as Director of Business Development I am excited to continue my mission to infuse the industry with value and solutions that enhance our customer’s online presence and supports their long term success,” Mrs. Cardella stated. “Knowing the...
The Key To More Real Estate Closings From Your Website

The Key To More Real Estate Closings From Your Website

Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes to be sold anything. Even though I understand how sales and marketing works, my guard was down and I was able to pull out my wallet and make a significant purchase from a complete stranger. Here is how it happened… Shortly after my kids were born my wife and I were considering buying a life insurance policy. However, we didn’t really know much about life insurance. What should we look for in a policy? How much life insurance do we really need to purchase? What was the difference between whole and term again? All of these questions and more were running through our minds. Indecision and the unknown held us back from making a decision for over a year. One day I was listening to my normal podcasts and the special guest was a life insurance agent. Just in the casual 20 minute conversation with the host, the agent answered nearly all the questions that were holding me back, seemed knowledgable on the subject, and was a family man, like myself.  I found him very relatable. Since he had answered my questions, I had my wife listen to the interview and she found him personable as well. So we decided to give him a call to find out if he had any recommendations on our specific scenario. Fast forward, 3 emails and...
How Hackers Target Real Estate Transactions

How Hackers Target Real Estate Transactions

Real estate transactions are some of the higher value transactions commonly done by individuals and companies.  As such, they have become an increasing large target for hackers. The way a typical scam works is first the hacker gains access to the email of one of the involved parties – the buyer, seller, real estate agent, lender, attorney or title agent.  Next, they take note of important transaction details such as down payment amounts and closing dates. As the closing date approaches, the scammer poses as one of the other parties and sends new instructions for wiring funds.   For example, if the law firm’s domain is www.somelawfirm.com the hacker might register the domain www.s0melawfirm.com and send the email from that domain. Most people wouldn’t notice the “O” in the word “some” is actually the number “0” in the second domain name. The unsuspecting victim then mistakenly sends funds to the scammer and not the correct party.  By the time everyone realizes that a mistake has been made, the scammer is long gone. How to help protect yourself, your company, and clients: Use Secure Passwords We usually recommend 10-12 characters minimum with a mixture of capital letters, lower case letters, numbers, and symbols. 6 to 8 characters may not be secure enough anymore. Never Click Links In Email Instruct your staff, partners and clients to never click links or buttons in email, even if they know the sender.  Emails can easily be spoofed to appear legitimate. Secure Your Email and Website If your email isn’t secure, your data could be compromised if someone were to hack your email server.  Also,...
How To Get My Title Agency Found On Page 1 Of Google

How To Get My Title Agency Found On Page 1 Of Google

One of the biggest things our title agency website builder customers ask us after we launch their shiny new website is “how to be found online.”   What they are really asking here is how do we use this website to bring in more business with their website. Although TitleTap website templates come search engine optimized out of the box, when a new website is launched, oftentimes the domain and website is new. As a result it can take Google some time to index the website and start ranking it. This can take months because Google doesn’t yet know if you are a legitimate business or not.  So in a lot of cases it is just a waiting game. However, here are a 5 tips you can do to expedite the process to attract more Realtors, Lenders, and Homebuyers right away. Tip #1 Submit a sitemap Ask your web designer for a sitemap of your website and submit it to Google and Bing. Google’s Free Search Console and Bing’s Webmaster Tools are both an invaluable tool for getting your site crawled and listed quickly. Tip #2 Complete your company listing on the popular directory sites This is called off-page SEO because it occurs off of your website. There is an old rule in marketing that you should go where the people are.  This is what we are doing here by getting a presence on very busy websites – the equivalent of putting up a billboard on a busy interstate, for example. These sites include Google Places, Yahoo Local, Bing Local, Yelp, Zillow (service providers section), YellowPages.com, BBB, and by building...
The Best Darn Facebook Post Period For Title Insurance Companies

The Best Darn Facebook Post Period For Title Insurance Companies

In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white Converse, they were also in violation of the NBA’s uniform requirements at that time. The controversy caused such demand for the shoe that Nike happily paid Jordan’s fines and even worked with the NBA to produce a court-friendly version of the shoe – all before the shoes were ever released to the public. The move paid off and both Nike and Jordan eventually watched the money roll in. To this day, those same Air Jordans and the those that came during the years after are still in style, being retroed by Nike, and often sell for multiples of their original price. What do Air Jordans have to do with Title Insurance? I’m not suggesting you commit a RESPA violation for the sake of publicity. But what I am suggesting is that you think of your marketing a little differently like Nike did with the Air Jordans. In marketing, he who is both “different” and “authentic” wins.  Just because you’ve always attended a certain event or done things a specific way, doesn’t mean that you should continue to do so. In other words, be the exception, not the rule. The “Congratulations” Facebook Post: For example, one common mistake I see real estate attorneys and title agents make all the time is when they post a photo of a family that recently closed with comments such as:...
9 Ways Real Estate Lawyers and Title Agents Can Get More Comments, Likes and Shares on Facebook

9 Ways Real Estate Lawyers and Title Agents Can Get More Comments, Likes and Shares on Facebook

Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective – between Facebook’s algorithm change and the amount of information out there, you need to be more creative with the split second you have to grab someone’s attention. Here are 9 ways to get attention and more interaction with your social media posts: 1) Tell a Story People love stories. Use headlines that allude to a story when someone clicks. One example might be “Learn how [Person’s Name] achieved [some amazing result] without [some undesirable task].” 2) Trigger emotion with images The eyes are said to be the gateway to the soul. In short, use images with people’s faces.  This has been proven in multiple industries time and time again. Images with people’s faces typically get the best click through rates. So if you want something to be seen, use relevant faces to complement your posts. 3) Position ads as “helpful resources” not “advertisements” People on social channels are mostly immune to traditional advertisements.  As such you need to position your posts and ads as helpful resources or interesting articles, not a sales ad. Here are a  few examples of how you might do this in the real estate space: The Real Estate Agent – Let me help you find the perfect home you might not find published online. The Title Company – Tired of not knowing the status of your closings? See how [Title Company] can keep your clients happy through the closing process. The Mortgage Company – This...