by TitleTap | Attorney Marketing, Attorney Web Design, Marketing
TitleTap recently took over a Google Ads campaign for the real estate law firm Kelley & Grant, PA located in Boca Raton, Florida. After three months of running and optimizing the ads, we compared the results to similar 3-month periods in past years prior to...
by eespin | Articles, Attorneys, Blogging, Title Companies, Web Design
Mark Zuckerberg, CEO and Founder of Facebook, is known for the saying, “Done is better than perfect.” In fact, it epitomizes Facebook’s groundbreaking methodology so well that it’s painted on the walls of their office. Although it can take years to rank on the first...
by eespin | 7 Website Best Practices, Attorney Marketing, Attorney Web Design, Attorney Website Design, Attorneys, Law Firms, Legal:, Marketing, SEO, Web Design, Website Design
Did you know 93% of online experiences begin with a search engine, and that 75% of people never scroll past the first page when searching Google? Getting your website to rank on the first page of Google for important keywords is one of the smartest marketing tactics...
by eespin | Attorney Marketing, Attorney Web Design, Attorney Website Design, Attorneys, Content Marketing, Law Firms, Marketing, Social Media, Title Companies
Competition can be a good thing. Others entering into a market that you are in usually validates there is a need to be met, and having options is typically a great thing for the consumer. Heck, in many cases competitors can even be great referral partners. For...
by eespin | Acquisitions, Attorney Marketing, Attorney Web Design, Attorney Website Design, Attorneys, Commercial, Compliance, Content Marketing, Going To Market:, Grow, Joint Venture, JV, M&A, Marketing, Mergers and Acquisitions, News, SEO, Social Media, Starting:, Title and Closing:, Title Companies, Title Insurance Podcast, Web Design, Website Design, Website Development
If you own more than one title agency, have a law firm and a title company, or have a plan for strategic growth via joint venture (JV) or mergers and acquisitions (M&A), then you are likely interested in business growth. Shifting markets create unique growth...
by eespin | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
by TitleTap | Advertising, Articles, Compliance, Marketing, Social Media
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
by TitleTap | Advertising, Content Marketing, Marketing
So everyone in the real estate, mortgage, and title business knows that there have been some massive compliance changes like TRID. The big question is how do you use these industry regulations to drive more revenue? Old-time marketers tell you that the best way to...
by eespin | Dispute Resolution / Litigation
What are litigated claims? Litigated claims are non-filed legal positions but can also refer to cases that are filed with a court. What does litigation mean in a settlement? A settlement involves a negotiation process where the parties agree to resolve the dispute...
by eespin | Dispute Resolution / Litigation
Litigation risk refers to the possibility that an individual or business will face legal action due to their actions, services, inaction, or products. Litigation risk assessment Some organizations will use a litigation risk assessment to provide a concise, early...