How One Title Agent Automates Their Monthly Realtor Trainings

How One Title Agent Automates Their Monthly Realtor Trainings

Mint Title is founded on the premise of being an innovator and educator in the real estate industry. For decades, consumers, real estate agents, and title professionals have been intertwined – yet unclear on each other’s roles. Most importantly, they don’t understand how they can add value to help each other find success. With a blend of Realtors and title industry professionals, the leadership and staff at Mint are committed to providing real value to the Realtor community. They work to educate all parties about title insurance. In fact, the idea for their name is to bring a “fresh” approach to title insurance in their market. They do this by educating consumers about the insurance policies they are getting and helping real estate agents differentiate themselves to find success. Monthly Educational Workshops One of the ways Mint Title educates their clients is by hosting several workshops each month. People can register in advance from their website. To make sure all of the events are published and marketed without a hitch, TitleTap’s customer success team is simply part of Mint Title’s mailing list. The Facilitator of Fabulous at Mint Title, Adele Seger Lita, had this to say: “Ongoing monthly Realtor workshops are critical touch points for our business … Being able to leverage the TitleTap team as part of our website plan to update the online monthly workshop calendar is awesome! It seriously feels like we have an extension of our internal team focused on digital which allows me to stay focused on more important tasks for our business.” “Each month we get an email with a list of events...

Online Reputation Management with Consumer Complaint Resolution Tracking Released

Tampa, FL: TitleTap, the leading provider of real estate law and title insurance website marketing tools, announces a new solution that combines an easy way for consumers to share positive reviews on places like Facebook and Google, while satisfying the requirement for consumer complaint resolution tracking. “While logging and resolving complaints is a requirement in the industry, Googling a business to look for negative reviews has simply become a norm among consumers. This makes it more important than ever to encourage customers to leave reviews of positive experiences on social channels like Facebook,” said TitleTap COO, Eliot Dill. In fact, according to a recent Forbes article, 90% of consumers read online reviews before visiting a business, and moreover 84% trust online reviews as much as a personal recommendation. TitleTap CEO, Dean Collura stated, “Currently many of our customers track consumer complaints with Excel spreadsheets in order to maintain compliance with Pillar 7 of ALTA’s Best Practices. Making this process less manual has been a big request over the past couple of years.” Likewise, the power of public reviews is not something that can be ignored. Even though in many markets the Realtor and Lender can influence where a transaction may close, consumers in ever increasing numbers are still looking for online reviews of their service providers including Real Estate Attorneys and Title Agents. We are dealing with positive and negative feedback in both cases which is why it made sense to create a 2 in 1 solution. A solution specifically tuned for the Title Industry helps address the requirements expected for best practices while increasing the ease with which...
New Website Blogging Service Announced

New Website Blogging Service Announced

TitleTap launches a new blogging service for Title Agents and Attorneys to help them be found in search engines. Tampa, FL: TitleTap, the leading provider of subscription based websites and turn-key marketing  tools, announced the launch of their new blogging service for Title Agents and Real Estate Attorneys . “Getting found in online today has a lot to do with content and information.  Blogging strategically  not only supports boosted ranking results but also helps you become the authority in your market while  fueling your other marketing mediums like social, email, flyers and PR,” said Eliot Dill, Co-Founder and COO of TitleTap. Starting November 1st, 2017 TitleTap will be offering their new blogging service to both Real Estate Law Firms and Title Insurance Companies. “We recognized many of our customers simply do not have the bandwidth to stay consistent with their blog so we made a decision to do something about it.  Blogs can be leveraged for multiple purposes and have amazing benefits that we are excited to start seeing our customers take advantage of,” added TitleTap’s CEO, Dean Collura. To find out more information about TitleTap and receive all the details on their blogging service visit their website at www.TitleTap.com. About TitleTap: TitleTap was founded in 2013 by a former Title Agent manager, industry consultant, and active Realtor who helped grow a title company from 1 to 16 offices. They provide subscription based turn-key marketing solutions and websites for title agents and law firms across the...
TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap unveils a new customer loyalty program called “Website For Life” that gives long-time customers free redesigns periodically. Tampa, FL: TitleTap, the leading provider of real estate law and title insurance website marketing tools, announced the launch of their new customer loyalty program called “Website For Life” on October 16th, 2017.    “We live in an era where technology changes incredibly fast.  Equally, the way consumers digest information and how they want to be communicated with constantly changes.  We are very excited about launching “Website For Life.”  Our goal with this loyalty program is to help our customers maintain a website presence that is fresh and current with the latest trends without the worries of starting from scratch or spending a ton of money on a re-design,” said TitleTap Co-Founder and CEO, Dean Collura. TitleTap customers will have the opportunity to upgrade their TitleTap website once every 3 years with the latest design templates TitleTap has available with no extra setup fees and benefit from a streamlined migration process.    To find out more information about TitleTap and receive all the details on their new loyalty program, “Website For Life,” visit their website at www.TitleTap.com. About TitleTap: TitleTap was founded in 2013 by a former Title Agent manager, industry consultant, and active Realtor who helped grow a title company from 1 to 16 offices. They provide subscription based turn-key marketing solutions and websites for title agents and law firms across the...
How to start a blog for your title company (even if you’re not a writer)

How to start a blog for your title company (even if you’re not a writer)

“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you should know. Suffice it to say that content marketing is really important when it comes to your overall business growth. A well-executed blog is good for your brand authority, reputation, and discoverability, i.e., how easy it is for would-be customers to find you. B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t. (Hubspot) Mull over that for just a second. If your goal is to grow your company, blogging could be the ticket. Now that you know that — how do you get started? 1. Start with what you know. It’s no secret that the key to writing is writing what you know. You’re a title agent and you know closing. Think about all the most common questions you get from real estate agents and write them all down. How about questions you get from buyers and sellers? Write those down, too. Now turn each one into a blog. 2. Keep it conversational. This is a really common mistake I see with someone who is new to blogging. There’s this misconception that for people to respect what you write, you have to sound smart. This is not so. You should write the way you would speak. A blog is all about quick, digestible information that someone can use. Most people aren’t looking for academic writing....
Real Estate Closings Are Like Baseball

Real Estate Closings Are Like Baseball

A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL baseball experience. The next day my wife asked us what our favorite part of the game was. For me it was the weather, the home runs over the green monster, and overall atmosphere of the park. My son’s reply, who was 4 years old at the time, was “Peanuts! Get Your Peanuts!”. After all of the time and money spent to create this experience, the thing he remembered most was the vendor walking up and down the aisles yelling “peanuts” at the top of his lungs. Every time I remember my son’s response it reminds me that we each consume experiences differently. My son had a much different experience of Fenway than I, just as your customers probably have different reasons for why they use your services over your competitors. Your Marketing is No Different. Too often we see companies use a catch-all marketing statement to try and appeal to everyone. But as the the old saying goes “if you try to attract everyone, you attract no one.” “if you try to attract everyone, you attract no one.” Certain marketing messages will resonate with the investor, while others will resonate with the newly licensed Realtor, yet others will resonate with the homebuyer, and so on. For example, a statement like “We have experience closing properties for first-time...
The Anatomy Of A Real Estate Wire Fraud Email

The Anatomy Of A Real Estate Wire Fraud Email

Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to the policies they have set forth related to wire fraud emails. I was both delighted and horrified to receive an unexpected email in my inbox the other day. I received what appeared to be a fraudulent real estate closing email – complete with wire instructions and all! I realized the email was bogus immediately for two reasons. First, we are not a title company so we cannot receive a “New Title Order” as the subject exclaims. Second, I am not in the process of purchasing any property so by default, the email does not apply to me. However, as I re-read the email, I began to think about all of the people I know who might mistake this as a legitimate email; especially if they are currently in the closing process. This realization was horrifying… Below you’ll find the both the red and green flags that we found while analyzing the email, and best ways to train your staff, partners, buyers and sellers so they don’t become a victim. Green Flags At first blush the email appears it might be legitimate. Especially if you deal with similar emails day in and day out for your law firm, mortgage company, real estate business or title company, or if you are in the process of buying to selling real estate. Subject Line: New Title Order Nothing unusual here if...

Website and Marketing Provider Introduces New Director Of Business Development

TitleTap, the leading provider of title insurance agent and real estate attorney website marketing, has named Title Insurance Industry Executive, Robin Cardella, J.D. as the company’s new Director of Business Development adding depth to its management team. “We are incredibly excited to have Robin leading our Business Development efforts.  She is extremely talented and has helped hundreds of agents and attorneys throughout her 21 year career with a national underwriter,” said TitleTap Co-Founder and CEO, Dean Collura. During Mrs. Cardella’s 21 year tenure in Florida, she held key management positions and served on national groups.  As a senior leader, Robin set the strategic direction of Sales, Marketing and Education initiatives and earned a reputation for providing value-added services and resources to Title Agencies, Agents, and Attorneys.  Over the years, Mrs. Cardella’s areas of responsibility included oversight of Sales, Marketing, Customer Service, Operations and Title Plants. Her success was founded in her ability to lead internal teams and champion client companies to achieve sustained growth. Her approach is to implement a business model centered on delivering exceptional and meaningful service and value that result in tangible benefits to Customers. In 2016, Robin joined the TitleTap team as Customer Experience Advisor after receiving certification as a “Secret Service Agent” and Customer Experience Cycle Workshop Facilitator from The DiJulius Group. She has served as a Consultant and Trainer for Title Companies and an Underwriter. “Now as Director of Business Development I am excited to continue my mission to infuse the industry with value and solutions that enhance our customer’s online presence and supports their long term success,” Mrs. Cardella stated. “Knowing the...
The Key To More Real Estate Closings From Your Website

The Key To More Real Estate Closings From Your Website

Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes to be sold anything. Even though I understand how sales and marketing works, my guard was down and I was able to pull out my wallet and make a significant purchase from a complete stranger. Here is how it happened… Shortly after my kids were born my wife and I were considering buying a life insurance policy. However, we didn’t really know much about life insurance. What should we look for in a policy? How much life insurance do we really need to purchase? What was the difference between whole and term again? All of these questions and more were running through our minds. Indecision and the unknown held us back from making a decision for over a year. One day I was listening to my normal podcasts and the special guest was a life insurance agent. Just in the casual 20 minute conversation with the host, the agent answered nearly all the questions that were holding me back, seemed knowledgable on the subject, and was a family man, like myself.  I found him very relatable. Since he had answered my questions, I had my wife listen to the interview and she found him personable as well. So we decided to give him a call to find out if he had any recommendations on our specific scenario. Fast forward, 3 emails and...
How Hackers Target Real Estate Transactions

How Hackers Target Real Estate Transactions

Real estate transactions are some of the higher value transactions commonly done by individuals and companies.  As such, they have become an increasing large target for hackers. The way a typical scam works is first the hacker gains access to the email of one of the involved parties – the buyer, seller, real estate agent, lender, attorney or title agent.  Next, they take note of important transaction details such as down payment amounts and closing dates. As the closing date approaches, the scammer poses as one of the other parties and sends new instructions for wiring funds.   For example, if the law firm’s domain is www.somelawfirm.com the hacker might register the domain www.s0melawfirm.com and send the email from that domain. Most people wouldn’t notice the “O” in the word “some” is actually the number “0” in the second domain name. The unsuspecting victim then mistakenly sends funds to the scammer and not the correct party.  By the time everyone realizes that a mistake has been made, the scammer is long gone. How to help protect yourself, your company, and clients: Use Secure Passwords We usually recommend 10-12 characters minimum with a mixture of capital letters, lower case letters, numbers, and symbols. 6 to 8 characters may not be secure enough anymore. Never Click Links In Email Instruct your staff, partners and clients to never click links or buttons in email, even if they know the sender.  Emails can easily be spoofed to appear legitimate. Secure Your Email and Website If your email isn’t secure, your data could be compromised if someone were to hack your email server.  Also,...