Every law firm and title company needs to understand online advertising basics to attract new clients in the digital age. Word of mouth isn’t enough when an overwhelming majority—around 96%—of prospects start their search for legal or title services online [1]....
Solo and small attorneys face a unique challenge: balancing a professional appearance with limited time and resources. Your website provides the ideal opportunity for you to tell clients who you are, what you stand for, and to showcase your personality. When done...
Facebook remains one of the most powerful platforms for law firms looking to build awareness, stay visible, and generate leads. Yet many firms struggle to see results because they lack a clear strategy. Effective Facebook marketing for lawyers requires more than...
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
Did you know that the number of actively practicing attorneys has increased by more than 15% in the last decade? This means increased competition in just about every legal niche, including bankruptcy law. And with bankruptcies on the rise in 2024, effective marketing...
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
