Every law firm and title company needs to understand online advertising basics to attract new clients in the digital age. Word of mouth isn’t enough when an overwhelming majority—around 96%—of prospects start their search for legal or title services online [1]....
In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...
In today’s society, law firms must embrace modern digital practices in order to reach their audience, drive client acquisition, and showcase their expertise. In fact, it’s not a matter of if you embrace content marketing and social media marketing as a law firm, but...
Estate planning attorneys face a unique challenge. Clients often delay decisions, do not fully understand the need, and rarely search until urgency arises. That makes estate planning lawyer marketing both essential and nuanced. If you want to stand out in a...
Did you know that the number of actively practicing attorneys has increased by more than 15% in the last decade? This means increased competition in just about every legal niche, including bankruptcy law. And with bankruptcies on the rise in 2024, effective marketing...
TitleTap recently took over a Google Ads campaign for the real estate law firm Kelley & Grant, PA located in Boca Raton, Florida. After three months of running and optimizing the ads, we compared the results to similar 3-month periods in past years prior to...
