Most attorneys’ websites have in-depth detail about the attorney, the staff, the types of law they practice. Likewise, title companies are typically great at outlining their services and experience.
However many of these sites are missing the basic building blocks that will actually help them bring in more business!
“Most websites are missing the basic building blocks that will actually help them bring in more business!”
As such, we’ve identified the six things these websites need – and most are missing. Use this as a checklist to make sure your site is capturing potential clients.
Less you, more them.
Many folks in law use their websites as a platform to talk about themselves, their experience, and their degrees. But do you know what people like to read about? It’s not you – it’s themselves. Tweak your language to focus on the reader – “you.”
For example, instead of “Our staff works closely with you, and we provide high-quality service.” Try “You’ll always know the status of your case.”
Both of these examples are pretty much getting at the same thing. But the second option is much more engaging to the reader. It answers the eternal question: “What’s in it for me?”
Security & Compliance.
Security standards around the internet are changing. If you don’t collect information through your website, you might not have given security much thought.
But you should. Google is changing the way security info is displayed in the Chrome browser. If your site isn’t secure, it could end up with a red warning icon when it’s opened.
Moreover, Google will rank your website lower in the search results, too. Security compliance is the new marketing – take the simple steps secure your site. It will help people find your site and trust you when they get there.
Information about their problems.
The truth is that most folks aren’t Googling your name. Instead they’re looking for information regarding their problem!
Provide useful materials that your prospects may be searching for. These can be blogs about your area of practice, or even a checklist for when folks are faced with a situation you represent.
“Buying something is simply a byproduct of finding the information you’re looking for.”
Buying something is simply a byproduct of finding the information you’re looking for. Think about it: even Amazon provides product information before it can make a sale!
Expand the information available on your website. Find ways you can build a relationship with prospects before you even communicate one-on-one.
Friendliness. Mobile friendliness.
Not all websites look great on all devices. As more and more users access the web from their phones and tablets, it’s imperative that your site is responsive – meaning that it reformats for computers, mobile, and tablet.
If you’ve ever tried to scroll all over to read a website that wasn’t mobile friendly on your smartphone screen, you know what we’re talking about. If your site provides an annoying user experience, folks are going to go to your competitor’s site – and fast.
Web social profiles
It is a common mis-conception that businesses only need social media profiles if they plan to post to them frequently. That notion is completely false.
Social media and directory sites are a wonderful way to make it easier for prospects to find you. These sites often already rank well in search engines, are mobile friendly, and thus automatically localize for your target market.
Fast load time.
As the Internet got faster with broadband and fiber, websites got slower by adding things like fancy graphics and video homepages.
Then in 2015 more people started searching Google from mobile devices than on computers and laptops. As such search engines started putting more weight on page load times for ranking websites in addition to just the relevancy of your website content, security and mobile-friendliness.
So be sure to optimize not only your graphics but your text files and use protocols like HTTP/2 in order to help the user experience and finability.
Hopefully this helps you take a hard look at your website to make sure it’s conveying the information that your prospects and search engines are looking for.
Interested in learning how we can help you get an industry-specific website design for your law office or title company with all of the features we outlined above? Request a free demo today to learn how TitleTap will be more than a website for your business.
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