Let’s say you own an e-commerce shoe store…

Let’s say you own an e-commerce shoe store. Tracking how many people purchase the shoes from your online marketing is pretty simple. A certain number of people view your ad (online marketing), some of them click on the ad, some of those people add the shoes to their shopping cart, and most of those people purchase the shoes.

People don’t “shop” for title insurance

People don’t shop for title insurance the same way. The truth is, people don’t “shop” for title insurance that way at all. Realtors, lenders and customers don’t typically look at different title company websites and purchase title insurance for themselves or on behalf of others.

For example, a real estate agent may see your ad, but they may not have a deal for you until the following week or month. If they decide to use you, they will contact you.

If the Realtor or customer doesn’t already have a personal relationship with the title company or title agent, and experiences to support their opinion, they may be sizing up the title company based on how its website looks, how active it is on social media or by what others are saying in online reviews.

Earn trust faster than your competitors

With a robust and effective online presence, you can earn trust at a faster rate than your competitors from people who don’t know you well yet. This should be the primary goal of any online marketing initiative.

To be effective, knowing your audience is critical. Communication styles vary as do the ways your prospective and current Customers connect to the information you provide.

Think multi-channel

Having just one digital channel of communication in your online marketing restricts your abilities to effectively communicate and successfully connect with your prospects and customers of all generations.

Dean Collura, CEO and co-founder of TitleTap, and Wayne Stanley, founder and chief inspirational officer of Bowe Digital, will speak more in depth on this topic during the session “Are You Speaking To Me? A Blueprint for 5 Must Have Digital Marketing Channels” at ALTA ONE. Click here to register.

By Dean Collura, CEO of TitleTap.com. This article was originally posted here.

TitleTap

TitleTap

TitleTap provides turn-key websites and marketing tools like Video, Social Media Management, and Email Marketing for Title Agents and Real Estate Attorneys. Get more great marketing tips like this specifically relevant to Real Estate, Title Insurance, Mortgage Lending, and Law by subscribing or visiting our blog above.
TitleTap

Related Post

SALES AND MARKETING: How They’re Different…and Why it Matters! Sales and Marketing. In most companies, you can’t discuss the fundamentals of successful business operation without them. And in most organizations, we find that they are often mistaken for one another. “Sales and Marketing” have been joined at the hip for so long that it’s easy to forget ...
FREE LIVE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a... UPDATE: Back by popular demand - We'll be presenting this webinar again on Thursday October 20th at 2PM EST. Register below. Space Limited. Here is what people said about the last time we presented the material: "AWESOME WEBINAR!!!", "The information was informative and timely" and "I found it ext...
9 Ways Real Estate Lawyers and Title Agents Can Get More Comments, Likes and Sha... Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective - between Facebook’s algorithm change and the amount of information out there, you need to be more creative with the ...