Did you know that the number of actively practicing attorneys has increased by more than 15% in the last decade?This means increased competition in just about every legal niche, including bankruptcy law. One of the most effective ways to stand out from the crowd is with digital marketing. In fact, we created this digital marketing guide for attorneys. In this post, we’re specifically sharing eight tactics that bankruptcy attorneys can use to get more clients from Google, social media, and Youtube, including:
- Record FAQ videos
- Share tutorials or mini-courses
- Ask clients for social media reviews
- Share a look behind-the-scenes
- Integrate live-chat on your website
- Send regular email newsletters
- Include press releases on your website
- Join a legal services directory
One way to provide value and connect with your audience is to record FAQ videos and post them on YouTube. Simply make a list of the questions you hear most often from potential clients. Considering the questions people ask on the first call to your law firm is a good place to start. For example, are they asking how to get started with an attorney? If they qualify for filing bankruptcy? These are the types of questions you can answer in a quick video that helps draw in qualified leads. Posting on YouTube helps your potential clients find you through the search function. Be sure to fill out the description of your video so you can include links to your website and contact information. Pro Tip: Don’t have time to write your own content? Check out our pre-written blog and video library that answers common questions your customers might have. share a testimonial or post a review on your Facebook page if they are comfortable with that. Why are reviews and testimonials so important? Testimonials and reviews are the best way to allow other clients to sell your services for you. In fact, 84% of people trust online reviews as a personal recommendation. Often these reviews are the first thing someone sees when they search online – oftentimes before they even find your website. Moreover, even referrals will often Google your firm or name to check your star ratings before they contact you. Do your law firm a favor and have an online review strategy. this page on their website to behind-the-scenes shots of their legal team. This page shows clients the real people that are working hard on their case.
TitleTap provides turn-key websites and marketing tools like Video, Social Media Management, and Email Marketing for Title Agents and Real Estate Attorneys. Get more great marketing tips like this specifically relevant to Real Estate, Title Insurance, Mortgage Lending, and Law by subscribing or visiting our blog above.
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