by eespin | Articles, Marketing, Social Media
“While reviewing a customer’s social media accounts, we discovered a cool way to utilize Instagram without having to create and manage an account.” Recently, a customer noticed that they were getting steady referral website traffic from Instagram. They had...
by eespin | Advertising, Articles, Blogging, Marketing, SEO, Social Media
“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you...
by eespin | Advertising, Articles, Marketing, SEO
A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL...
by eespin | Advertising, Articles, Compliance, Marketing, Social Media
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
by eespin | Articles, Attorneys, Content Marketing, FAQ, Law Firms, Legal:, Marketing, Video, Web Design, Website Design, Website Development
When a lender releases an existing mortgage for a payoff that is less or ‘short’ of the total amount due, the transaction is called a ‘short sale.’ Lenders sometimes accept short sales as an alternative to repossession and foreclosure, which...
by eespin | Advertising, Articles, Attorneys, Blogging, Law Firms, Legal:, Marketing, Video, Web Design, Website Design, Website Development
Deed In Lieu’ is a common short-hand term for this situation: a borrower can’t make loan payments, and hands over their deed to the property instead, so that the lender does not have to take the home. The full phrase is ‘deed in lieu of...