by TitleTap | Oct 19, 2022 | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO, Social Media
Over the last decade, we’ve worked with thousands of attorneys and title agents. One question that often still gets asked to this day is what the difference is between pay per click (PPC) such as Google Ads and search engine optimization (SEO) such as showing up in...
by TitleTap | Oct 12, 2022 | Advertising, Attorney Marketing, Content Marketing, Google Reviews, Marketing, Social Media
In our experience, the biggest mistake lawyers make is not marketing their firm. Maybe you’re afraid to get started because you think it’ll cost too much or take away from your client work and other business responsibilities. The good news is you don’t have to...
by TitleTap | Aug 25, 2022 | Advertising, Attorney Marketing, Attorney Web Design, Attorney Website Design, Attorneys, Content Marketing, Law Firms, Marketing, Web Design, Website Design, Website Development
Should you outsource your website to a law firm digital marketing agency or handle it in-house? This is a common question that many attorneys and small law firms find themselves asking. On the one hand, you can save money by not hiring someone to handle your marketing...
by TitleTap | Aug 16, 2022 | Attorney Marketing, Attorney Web Design, Content Marketing, Law Firms, Marketing, SEO
Many lawyers, think that local SEO is a “black box.” That’s to say, the results that show up on the first page of Google just magically appear there once you have a professional-looking website. That’s not the case at all. In this post, we’ll teach you the basics of...
by TitleTap | Jun 28, 2022 | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
by TitleTap | Jun 21, 2022 | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO, Social Media
Did you know 57% of clients surveyed in this 2019 Legal Trends Report mentioned that they used Google to research and find a lawyer? This means that if you don’t have a high-quality website that is SEO-optimized, then you are likely leaving money on the table. Your...
