by eespin | Articles, Cyber Security
Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to...
by eespin | Advertising, Articles, SEO
Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes...
by eespin | Articles, SEO, Social Media, TRID, Video, Web Design
One of the biggest things our title agency website builder customers ask us after we launch their shiny new website is “how to be found online.” What they are really asking here is how do we use this website to bring in more business with their website. Although...
by eespin | Advertising, Articles, Compliance, Marketing, Social Media
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
by eespin | Articles, Social Media
Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective – between Facebook’s algorithm change and the amount of information out there,...
by eespin | Advertising, Articles, Pillar 3 Best Practices, SEO, Social Media, Video, Web Design
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...