How to start a blog for your title company (even if you’re not a writer)

How to start a blog for your title company (even if you’re not a writer)

“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you should know. Suffice it to say that content marketing is really important when it comes to your overall business growth. A well-executed blog is good for your brand authority, reputation, and discoverability, i.e., how easy it is for would-be customers to find you. B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t. (Hubspot) Mull over that for just a second. If your goal is to grow your company, blogging could be the ticket. Now that you know that — how do you get started? 1. Start with what you know. It’s no secret that the key to writing is writing what you know. You’re a title agent and you know closing. Think about all the most common questions you get from real estate agents and write them all down. How about questions you get from buyers and sellers? Write those down, too. Now turn each one into a blog. 2. Keep it conversational. This is a really common mistake I see with someone who is new to blogging. There’s this misconception that for people to respect what you write, you have to sound smart. This is not so. You should write the way you would speak. A blog is all about quick, digestible information that someone can use. Most people aren’t looking for academic writing....
Real Estate Closings Are Like Baseball

Real Estate Closings Are Like Baseball

A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL baseball experience. The next day my wife asked us what our favorite part of the game was. For me it was the weather, the home runs over the green monster, and overall atmosphere of the park. My son’s reply, who was 4 years old at the time, was “Peanuts! Get Your Peanuts!”. After all of the time and money spent to create this experience, the thing he remembered most was the vendor walking up and down the aisles yelling “peanuts” at the top of his lungs. Every time I remember my son’s response it reminds me that we each consume experiences differently. My son had a much different experience of Fenway than I, just as your customers probably have different reasons for why they use your services over your competitors. Your Marketing is No Different. Too often we see companies use a catch-all marketing statement to try and appeal to everyone. But as the the old saying goes “if you try to attract everyone, you attract no one.” “if you try to attract everyone, you attract no one.” Certain marketing messages will resonate with the investor, while others will resonate with the newly licensed Realtor, yet others will resonate with the homebuyer, and so on. For example, a statement like “We have experience closing properties for first-time...
The Anatomy Of A Real Estate Wire Fraud Email

The Anatomy Of A Real Estate Wire Fraud Email

Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to the policies they have set forth related to wire fraud emails. I was both delighted and horrified to receive an unexpected email in my inbox the other day. I received what appeared to be a fraudulent real estate closing email – complete with wire instructions and all! I realized the email was bogus immediately for two reasons. First, we are not a title company so we cannot receive a “New Title Order” as the subject exclaims. Second, I am not in the process of purchasing any property so by default, the email does not apply to me. However, as I re-read the email, I began to think about all of the people I know who might mistake this as a legitimate email; especially if they are currently in the closing process. This realization was horrifying… Below you’ll find the both the red and green flags that we found while analyzing the email, and best ways to train your staff, partners, buyers and sellers so they don’t become a victim. Green Flags At first blush the email appears it might be legitimate. Especially if you deal with similar emails day in and day out for your law firm, mortgage company, real estate business or title company, or if you are in the process of buying to selling real estate. Subject Line: New Title Order Nothing unusual here if...
The Key To More Real Estate Closings From Your Website

The Key To More Real Estate Closings From Your Website

Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes to be sold anything. Even though I understand how sales and marketing works, my guard was down and I was able to pull out my wallet and make a significant purchase from a complete stranger. Here is how it happened… Shortly after my kids were born my wife and I were considering buying a life insurance policy. However, we didn’t really know much about life insurance. What should we look for in a policy? How much life insurance do we really need to purchase? What was the difference between whole and term again? All of these questions and more were running through our minds. Indecision and the unknown held us back from making a decision for over a year. One day I was listening to my normal podcasts and the special guest was a life insurance agent. Just in the casual 20 minute conversation with the host, the agent answered nearly all the questions that were holding me back, seemed knowledgable on the subject, and was a family man, like myself.  I found him very relatable. Since he had answered my questions, I had my wife listen to the interview and she found him personable as well. So we decided to give him a call to find out if he had any recommendations on our specific scenario. Fast forward, 3 emails and...
How To Get My Title Agency Found On Page 1 Of Google

How To Get My Title Agency Found On Page 1 Of Google

One of the biggest things our title agency website builder customers ask us after we launch their shiny new website is “how to be found online.”   What they are really asking here is how do we use this website to bring in more business with their website. Although TitleTap website templates come search engine optimized out of the box, when a new website is launched, oftentimes the domain and website is new. As a result it can take Google some time to index the website and start ranking it. This can take months because Google doesn’t yet know if you are a legitimate business or not.  So in a lot of cases it is just a waiting game. However, here are a 5 tips you can do to expedite the process to attract more Realtors, Lenders, and Homebuyers right away. Tip #1 Submit a sitemap Ask your web designer for a sitemap of your website and submit it to Google and Bing. Google’s Free Search Console and Bing’s Webmaster Tools are both an invaluable tool for getting your site crawled and listed quickly. Tip #2 Complete your company listing on the popular directory sites This is called off-page SEO because it occurs off of your website. There is an old rule in marketing that you should go where the people are.  This is what we are doing here by getting a presence on very busy websites – the equivalent of putting up a billboard on a busy interstate, for example. These sites include Google Places, Yahoo Local, Bing Local, Yelp, Zillow (service providers section), YellowPages.com, BBB, and by building...
The Best Darn Facebook Post Period For Title Insurance Companies

The Best Darn Facebook Post Period For Title Insurance Companies

In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white Converse, they were also in violation of the NBA’s uniform requirements at that time. The controversy caused such demand for the shoe that Nike happily paid Jordan’s fines and even worked with the NBA to produce a court-friendly version of the shoe – all before the shoes were ever released to the public. The move paid off and both Nike and Jordan eventually watched the money roll in. To this day, those same Air Jordans and the those that came during the years after are still in style, being retroed by Nike, and often sell for multiples of their original price. What do Air Jordans have to do with Title Insurance? I’m not suggesting you commit a RESPA violation for the sake of publicity. But what I am suggesting is that you think of your marketing a little differently like Nike did with the Air Jordans. In marketing, he who is both “different” and “authentic” wins.  Just because you’ve always attended a certain event or done things a specific way, doesn’t mean that you should continue to do so. In other words, be the exception, not the rule. The “Congratulations” Facebook Post: For example, one common mistake I see real estate attorneys and title agents make all the time is when they post a photo of a family that recently closed with comments such as:...