What a Journey To The South Pole Can Teach You About Marketing

What a Journey To The South Pole Can Teach You About Marketing

What can you learn about marketing from South Pole explorers? Quite a bit actually! In the early 1900s, both Roald Amundsen and Robert Scott lead separate teams to the South Pole – the first people to ever do so. Even though both teams had similar experience, left within days of one another, and had to overcome similar obstacles, Amundsen’s party managed to reach the pole first. They subsequently returned to their base camp without loss of life. Unfortunately, Scott and his four companions died on the return trip. What differentiated their journeys? Why did one team make it faster and without loss of life, whereas the other did not? When both expedition log books were examined, there were many reasons Scott’s team didn’t survive. Here are three of the main reasons. Failure to Track Progress more Accurately Amundsen built a six-foot cairn every three miles. Each cairn had a note inside recording the its position, the distance to the next depot, and direction to the next cairn. This was helpful to find the fastest journey there and back. In contrast, Scott relied on depots much less frequently. For one distance where Amundsen laid seven depots, Scott laid only two. Failure to Select the Right Tools for the Expedition Scott chose to primarily use ponies on his journey to haul supplies. Amundsen used dogs. Not only are ponies not as efficient in the snow, but they also sweat through their skin. This required much more maintenance and warming up on the trip. Dogs, however, don’t have sweat glands and cool themselves by panting, thus making them a better choice for...
Our First Real Estate Closing from Social Media

Our First Real Estate Closing from Social Media

“We actually got our first deal from the social media marketing shortly after signing up with that service, it was fantastic!” Monarch Title Services in Columbus, Ohio, excels at providing closing services boasts “over 100 years of collective experience in the Real Estate industry.” In fact, they pride themselves on industry knowledge of even the most complex deal, and even provide a tailored experience for every transaction. However, in the past they struggled to use social media effectively – even when using a social media agency. “We had always heard we needed to have a solid social media marketing strategy, but with so many tactics and options out there we found very little that was tuned to our industry,” said Richelle Sammons, Monarch’s President. “TitleTap is focused on our industry and their bundled solutions have really helped us consolidate our vendor management,” Sammons continued. “We actually got our first deal from the social media marketing shortly after signing up with that service, it was fantastic!”   Here are a few ways you can effectively use social media in your business without spending a lot of time. 3 Ways to Use Social Media Effectively If You Sell Title Insurance 1. Claim Your Listings It may seem obvious, but so many businesses still haven’t claimed their pages and listings in social media.  There is a misconception that by not having a Facebook page, no one will be able to leave a negative review. That is far from the truth. In fact, Facebook, Google, Yellow Pages, and other social business listing sites aggregate public business data. If you don’t have a business...
3 Social Media Ideas Title Agents Can Use RIGHT NOW to Drive Millennial Home Buyers

3 Social Media Ideas Title Agents Can Use RIGHT NOW to Drive Millennial Home Buyers

Today I’m going to give you 3 topics to use on social media to drive direct consumer business.  A lot of marketing in the title industry has been historically focused on Realtors and Lenders – and rightfully so. However, a brave new marketing world is upon us with millions of millennials that spend a significant amount of time on Facebook and the Internet, and have become savvy in Googling to find their next home. In fact, 80% of home purchases start online. If millennials cannot find you in the places they expect, like Facebook, or you don’t have any star ratings as they are accustom to seeing with products and companies they do business with, they may not close with you. Although you cannot neglect the Realtors and Lenders, as time goes on you’ll see an increase in direct consumer business from targeted social media marketing. What I’m going to share with you today are 3 ideas you can use to market direct to consumers. I’ll even give you resources you can use to begin today. Topic 1) Consumers don’t know what title insurance is OR why it is important Many title companies do a good job of explaining what title insurance is on their website in an FAQ or another “about” page. What they fail to do is explain why it is important, and why the consumer should care. In other words, they are not explaining it in a way that helps the consumer understand the peace of mind it provides. For example, a common description might say something like “title insurance protects your home from unforeseen liens...
The Importance of Best Practices and Security in the Title Insurance

The Importance of Best Practices and Security in the Title Insurance

With cyber fraud at a record high, most industries are getting more strict with security requirements. This includes the land title industry. And with good reason – according the FBI, almost $1 billion was “diverted or attempted to be diverted” from real estate purchase transactions in 2017 alone. That number jumped from just $19 million in 2016. Here is what one of our customers had to say: “[TitleTap] uniquely represent[s] the title business by offering industry specific web design and other technology products that are sales driven and ensure compliance and security. [Their] team is responsive, thorough and committed to serving their customers and continues to be an amazing company to work with!” Concerned about a hacked website and fraudulent email? You should be! We received a bogus email and decided to dissect it for educational purposes. Here is what to look out for. Disclosure Please note that we are not law enforcement nor attorneys. As such the following is for entertainment and educational purposes only and not legal advice. Please refer to your underwriters, security partners, insurance providers, and the FBI guidelines on how to properly determine and handle wire fraud emails. Example Wire Fraud Email Green Flags – That Might Make This Email Seem Legitimate Subject: New Title Order “Attached is the new title request with contract.” “CD” “E & O Policy” “chain of title” “CPL” (Closing Protection Letter) “Wiring instructions” “Prelim CD” Mentioning of “page 3” and “tax pro-rations, Realtor Commissions, and HOA Dues” “Florida” (which is where I live) Legitimate, Generic Law Firm “Contract is enclosed via encrypted secure OUTLOOK365 PDF format.” Area Code matches Address...
How We Got Our First Real Estate Deal From Our Website

How We Got Our First Real Estate Deal From Our Website

“We receive compliments regularly on our website and most exciting of all have been receiving orders from it as well.” Building a website can be daunting. For most title agents and real estate attorneys, it’s just one more task on top of everything else required to run a successful business. It can be especially stressful when you’re dealing with things that may be outside your comfort zone. While you’re trying to find the right time, you may be sitting on an old, stale website that – quite frankly – isn’t doing anything for you. It may even be hurting your online reputation. Insight Title’s Story This is exactly that happened to Insight Title out of St. Louis, Missouri, a full-service title insurance agency providing residential, commercial, and specialty title services. They’ve struggled for years with their online presence. Barb Seerey, Executive Vice President, told us, “Prior to being a TitleTap customer, we were embarrassed by our old website. We never utilized online marketing as a means to build our reputation, branding, or even grow our business.” For Insight Title, choosing a vendor partner that came from the title industry with niche expertise was important. It helped them achieve faster results. “After launching our TitleTap website, we saw results quickly,” said Seerey. “We receive compliments regularly on our website and most exciting of all have been receiving orders from it as well. We are very happy! Thank you!” Time and Budget Constraints Barb isn’t alone. Many title agents and real estate attorneys feel this pain. If taking on another project wasn’t enough, salt to the wound often comes in the...