New Website Blogging Service Announced

New Website Blogging Service Announced

TitleTap launches a new blogging service for Title Agents and Attorneys to help them be found in search engines. Tampa, FL: TitleTap, the leading provider of subscription based websites and turn-key marketing  tools, announced the launch of their new blogging service for Title Agents and Real Estate Attorneys . “Getting found in online today has a lot to do with content and information.  Blogging strategically  not only supports boosted ranking results but also helps you become the authority in your market while  fueling your other marketing mediums like social, email, flyers and PR,” said Eliot Dill, Co-Founder and COO of TitleTap. Starting November 1st, 2017 TitleTap will be offering their new blogging service to both Real Estate Law Firms and Title Insurance Companies. “We recognized many of our customers simply do not have the bandwidth to stay consistent with their blog so we made a decision to do something about it.  Blogs can be leveraged for multiple purposes and have amazing benefits that we are excited to start seeing our customers take advantage of,” added TitleTap’s CEO, Dean Collura. To find out more information about TitleTap and receive all the details on their blogging service visit their website at www.TitleTap.com. About TitleTap: TitleTap was founded in 2013 by a former Title Agent manager, industry consultant, and active Realtor who helped grow a title company from 1 to 16 offices. They provide subscription based turn-key marketing solutions and websites for title agents and law firms across the...
TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap Unveils New Title Insurance And Attorney “Website For Life” Customer Loyalty Program

TitleTap unveils a new customer loyalty program called “Website For Life” that gives long-time customers free redesigns periodically. Tampa, FL: TitleTap, the leading provider of real estate law and title insurance website marketing tools, announced the launch of their new customer loyalty program called “Website For Life” on October 16th, 2017.    “We live in an era where technology changes incredibly fast.  Equally, the way consumers digest information and how they want to be communicated with constantly changes.  We are very excited about launching “Website For Life.”  Our goal with this loyalty program is to help our customers maintain a website presence that is fresh and current with the latest trends without the worries of starting from scratch or spending a ton of money on a re-design,” said TitleTap Co-Founder and CEO, Dean Collura. TitleTap customers will have the opportunity to upgrade their TitleTap website once every 3 years with the latest design templates TitleTap has available with no extra setup fees and benefit from a streamlined migration process.    To find out more information about TitleTap and receive all the details on their new loyalty program, “Website For Life,” visit their website at www.TitleTap.com. About TitleTap: TitleTap was founded in 2013 by a former Title Agent manager, industry consultant, and active Realtor who helped grow a title company from 1 to 16 offices. They provide subscription based turn-key marketing solutions and websites for title agents and law firms across the...
How to start a blog for your title company (even if you’re not a writer)

How to start a blog for your title company (even if you’re not a writer)

“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you should know. Suffice it to say that content marketing is really important when it comes to your overall business growth. A well-executed blog is good for your brand authority, reputation, and discoverability, i.e., how easy it is for would-be customers to find you. B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t. (Hubspot) Mull over that for just a second. If your goal is to grow your company, blogging could be the ticket. Now that you know that — how do you get started? 1. Start with what you know. It’s no secret that the key to writing is writing what you know. You’re a title agent and you know closing. Think about all the most common questions you get from real estate agents and write them all down. How about questions you get from buyers and sellers? Write those down, too. Now turn each one into a blog. 2. Keep it conversational. This is a really common mistake I see with someone who is new to blogging. There’s this misconception that for people to respect what you write, you have to sound smart. This is not so. You should write the way you would speak. A blog is all about quick, digestible information that someone can use. Most people aren’t looking for academic writing....
Real Estate Closings Are Like Baseball

Real Estate Closings Are Like Baseball

A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL baseball experience. The next day my wife asked us what our favorite part of the game was. For me it was the weather, the home runs over the green monster, and overall atmosphere of the park. My son’s reply, who was 4 years old at the time, was “Peanuts! Get Your Peanuts!”. After all of the time and money spent to create this experience, the thing he remembered most was the vendor walking up and down the aisles yelling “peanuts” at the top of his lungs. Every time I remember my son’s response it reminds me that we each consume experiences differently. My son had a much different experience of Fenway than I, just as your customers probably have different reasons for why they use your services over your competitors. Your Marketing is No Different. Too often we see companies use a catch-all marketing statement to try and appeal to everyone. But as the the old saying goes “if you try to attract everyone, you attract no one.” “if you try to attract everyone, you attract no one.” Certain marketing messages will resonate with the investor, while others will resonate with the newly licensed Realtor, yet others will resonate with the homebuyer, and so on. For example, a statement like “We have experience closing properties for first-time...
The Anatomy Of A Real Estate Wire Fraud Email

The Anatomy Of A Real Estate Wire Fraud Email

Note: The following is for educational purposes only. We are not law enforcement or lawyers and this is not legal advice. You should always consult with law enforcement, your legal counsel, insurance providers, and respective underwriters to make sure you adhere to the policies they have set forth related to wire fraud emails. I was both delighted and horrified to receive an unexpected email in my inbox the other day. I received what appeared to be a fraudulent real estate closing email – complete with wire instructions and all! I realized the email was bogus immediately for two reasons. First, we are not a title company so we cannot receive a “New Title Order” as the subject exclaims. Second, I am not in the process of purchasing any property so by default, the email does not apply to me. However, as I re-read the email, I began to think about all of the people I know who might mistake this as a legitimate email; especially if they are currently in the closing process. This realization was horrifying… Below you’ll find the both the red and green flags that we found while analyzing the email, and best ways to train your staff, partners, buyers and sellers so they don’t become a victim. Green Flags At first blush the email appears it might be legitimate. Especially if you deal with similar emails day in and day out for your law firm, mortgage company, real estate business or title company, or if you are in the process of buying to selling real estate. Subject Line: New Title Order Nothing unusual here if...